Nidhi Alexander is the Chief Marketing Officer at Hexaware, responsible for developing and building the brand and driving growth across its suite of technology services and platforms. A recognized and accomplished marketing professional known for breakthrough results, Nidhi brings in diverse experience across brand building, analyst and advisor relations, field marketing, academic relations, employer branding, journalism, and television production over the last two and half decades. Nidhi has been anchoring market influencer relationships globally for Hexaware for the last 2 years before taking over the marketing function. Within that time, she has completely transformed Hexaware’s position across rankings from the industry analyst community, including ISG, Gartner, Forrester, HFS, and Zinnov, among others. She has also helped build a strong sales channel via advisor-led deals for Hexaware. Before Hexaware, she was in leadership positions in firms like Infosys and Mindtree. She is a recipient of the Chairman’s award at Infosys, Mindtree, and Polaris. She started her career in journalism with Star Television (News Corp) and was associated with several award-winning news and current affairs programs like Focus Asia, National Geographic Today, Star Talk, and Prime Minister’s Speak.