The only way to stay ahead of consumer trends is to be the organization who sets them. 

Let John, Sunder and Pratibha do the work for you.

Once a month, join our experts as they outline the trends shaping the consumer packaged goods, retail and travel and hospitality industries that they're seeing week in and week out.

With their unbiased, practical advice, walk away with actionable insights and start to develop a new set of consumer trends. 

This Month's Focus: Hyper-personalization Demystified

Hyper-personalization is the most advanced way of connecting with consumers.

Through hyper-personalization, companies are able to hit consumers with the right message at the right time leading to improved customer experience, increasing the likelihood of purchase and ultimate brand loyalty.  

The trend is here to stay and will get smarter with increasing levels of customer data, infused AI frameworks and methodology.

Whether you’re a retailer, consumer packaged goods company, a travel and hospitality organization or healthcare provider, hyper-personalization is a trend you cannot ignore.

Join us May 3rd as we kick off the Consumer Connections Webinar Series. 

Additional Resources

Meet the Speakers

John Westfield
Partner & Consumer Packaged Goods Practice Lead, ISG

Sunder Pillai
Director, ISG

Pratibha Salwan
Director, Consumer Services, ISG

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit